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Do people even look at Facebook ads? On my browser they rotate through every ten seconds, so even if I was interested the chance that I could read them and dec
by baking 8y ago
Do people even look at Facebook ads? On my browser they rotate through every ten seconds, so even if I was interested the chance that I could read them and decide to click on them before they go away is nil. In he past, every single Facebook ad I'd ever clicked on turned out to be click-bait (the photo/ad had nothing to do with the link.) The ads are on a currently on a part of the screen I have mentally blocked out. The idea that you can hit 100% of the Facebook users in a neighborhood is laughable.
- balls187 8y agoYes. How else does Facebook make it's revenue?
- baking 8y agoI'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. Edit: For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city.
- lostlogin 8y agoWas about to say that I think you mean ‘ride on’. After a search it turns out some places call them ‘riding’ mowers. It sounds hilarious but there you go.
- balls187 8y ago> I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. If Facebook ads weren't effective; would advertisers continue to buy them? My direct experience using facebook ads is that they are exceptionally effective at targeting people. > For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city. That's not enough information to make a judgement on the efficacy of facebook's ad platform. Perhaps you're correct, and you were miss targeted by Facebook's algorithms. Or perhaps the advertiser didn't properly target their ad. Or perhaps the advertiser WANTED to target people living in cities, hoping to get in front of the eyes of any potential future customers who are thinking of moving out to the country. If nothing else, you at least remember you saw an ad for a Riding Lawnmower.
- niftich 8y agoAdvertising is a prisoner's dilemma: every ad slot your competitors buy is a slot you could've bought instead. Seasoned companies don't advertise because ads are effective -- although in some cases, they are; they advertise because they're worried their competitors are attaining wider mindshare. Small, local companies frequently fall into the mistaken assumption that targeted advertising on Facebook will drive sales. Advertising should only be assumed to drive mindshare, whose link to sales is often discouragingly weak.
- salvar 8y agoHow do targeted online ads fit with that? What does a 'slot' mean now that we don't have literal slots between TV shows in a handful of stations?
- balls187 8y ago> Advertising should only be assumed to drive mindshare, whose link to sales is often discouragingly weak. Regardless if advertising is effective at driving sales, a dollar spent advertising Women's Self Defense on Facebook drives (Mindshare|Behavior|Sales) more effectively than a dollar spent advertising Women's Self Defense in Black Belt Magazine.
- salvar 8y agoWhat could OP be overselling? Do you think they're lying about their experience? The whole post is just "Here's what I did".
- baking 8y agoThis is the part I was questioning: "(I believe we reached roughly every Facebook using inhabitant of the targeted neighborhood)"