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I did a similar process when house-shopping. Setup ads for a particular location, specifically targeting people who owned in the area, but who lived out of stat
by lukethomas 8y ago
I did a similar process when house-shopping. Setup ads for a particular location, specifically targeting people who owned in the area, but who lived out of state.
1. Personal FB ad copy
2. Landing page w/ more information about what we were looking for.
3. Contact form
I received ~5 leads from people willing to sell their house with about $100 in ad spend.
- iagovar 8y agoHow do you target owners in FB (A bit time since I don't use it, but don't remember any particular filter allowing this)
- ceejayoz 8y agoNot only is there a "homeowners" category in the "Demographics" targeting section, but there are specific sub-categories like "Home value" $50,000-$99,999", "Home type: Condo", etc. IIRC, they get it from a data broker like Experian.
- astura 8y agoAnd the data broker, in turn, compiles that information from public records. LexisNexis is actually the big one who resells that information, you can request a copy of your report from their site for free to see what they got on you. Mine listed my house, I believe the day I bought it, and the source of that information (in my case my town hall).
- lukethomas 8y agoYup - I do believe that FB is severing their relationship with these data brokers shortly, so unsure if this will continue to be available.
- astura 8y agoWithout the data brokers they may try to instead compile that information themselves straight from the source like Zillow does.
- mcmoose75 8y agoAre they? This would really surprise me- Custom Audiences (FB brand name for the tool that integrates data from 3rd parties like Acxiom, etc.) is VERY powerful and makes FB a whole bunch of money.
- zeusk 8y ago> LexisNexis is actually the big one who resells that information, you can request a copy of your report from their site for free to see what they got on you. How? Their site has a physical form and instructions to mail it - which is so fucking ironic given they freely sell our data in digital form but we need to mail them forms to get a copy ourselves.
- astura 8y agoI believe I mailed in the form with a color photocopy of my ID.
- ufmace 8y agoWow, that's kind of creepy. I tend to feel like that every time I go down the rabbit hole of just how much the advertising world knows about us.