>“The old model of a general-purpose newspaper fit the industrial age when advertisers needed mass audiences to sell the products of mass production. But the ma

>“The old model of a general-purpose newspaper fit the industrial age when advertisers needed mass audiences to sell the products of mass production. But the marketplace no longer supports the model of a few messages to many people. Now it is many messages, each to a few people,” Meyer tells me via email. The advertising as spying model is dying, too. The EU GDPR killed it in the second largest market on the planet. It is a matter of political opportunity for the same to happen in the US. What we are seeing is the limit of advertising as a business model in general.