i find it fascinating how bizarrely hostile to a company developing a new font some people are. it's just branding and identity, like logos, color schemes and

i find it fascinating how bizarrely hostile to a company developing a new font some people are. it's just branding and identity, like logos, color schemes and design languages. not really a big deal. but holy smokes do people talk a lot of shit about fonts... for whatever reason. what's going on? is it really about the company, and not the font?