If they just said that I'd respect it more than I do after 1500 words of self aggrandizing nonsense about how no other typeface reflects "their brand's personal

If they just said that I'd respect it more than I do after 1500 words of self aggrandizing nonsense about how no other typeface reflects "their brand's personality". This is why people make fun of silicon valley. Your new font isn't changing the world and it's not adding value to anything. Certainly not adding value equal to its cost.