This to me seems like a reaction to the continued traction experienced by Sketch, InVision, et al? Now that UX and design has really extended beyond the core vi

This to me seems like a reaction to the continued traction experienced by Sketch, InVision, et al? Now that UX and design has really extended beyond the core vision of Photoshop, this seems like a reactionary move - but perhaps a welcomed one? We're a Sketch shop here, I'd be interested on takes from people using XD today.