I agree that innovating and growing are key elements to the success of any organization. However many new ventures seem to be based off incorrect assumption tha

I agree that innovating and growing are key elements to the success of any organization. However many new ventures seem to be based off incorrect assumption that never lead to product-market fit. The inability to reach that correct fit and not taking into account the market place that the venture operates in, is in my point and even bigger reason as to why new ventures fail.