Exactly. Taste is subjective. If you remove the color, the packaging, the story, and dull the flavor by chilling it, you haven't eliminated variables in some ps

Exactly. Taste is subjective. If you remove the color, the packaging, the story, and dull the flavor by chilling it, you haven't eliminated variables in some pseudo-scientific taste test, you have effectivity eliminated the taste itself. Isn't it a bit absurd to deprive people of their senses and then tell them their senses are lying?