I ended up helping a somm friend out once with a high profile event they were a man down for. She told me me to always throw in a tasting note of "Medium - Medi

I ended up helping a somm friend out once with a high profile event they were a man down for. She told me me to always throw in a tasting note of "Medium - Medium Plus acidity" and then to reference abstract things as flavors, such as a crisp fall afternoon. It's 90% telling a narrative and having a story to put into people's mind and 10% actual tasting.