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GDPR implementation is a nightmare for small startups.... so to avoid case-by-case consent options you make your newsletter adapt to the reading behavior of the
by rdlecler1 8y ago
GDPR implementation is a nightmare for small startups.... so to avoid case-by-case consent options you make your newsletter adapt to the reading behavior of the user. If this becomes a key feature of the service it would seem that this data becomes necessary for the service and you could force consent without make it one of many optional features that a user opts in to.
- chatmasta 8y agoYeah, seems like this is the primary loophole in GDPR. Find ways to make data “necessary” for providing the product to the user. Maybe one day a prosecutor will use a database schema as evidence of GDPR violations...
- zaroth 8y agoIt seems pretty straightforward that tracking deliverability, opens, and click-through of your newsletter is essential in providing a newsletter service. These metrics are fairly essential if you want to be sure your users are actually receiving your content, and what content they are relating to in order to improve your content. Since providing relevant content which actually makes it into your users’ Inboxes is the whole point of a newsletter, it seems like ensuring that is actually happening is a core part of the service. But I am not a lawyer, and I am certainly no expert on GDPR.
- hispanic 8y agoWell said. As a hypothetical non-technical recipient of an email newsletter, I'd probably disagree that such tracking is essential. Personally, I just use the service so I don't have to manually send emails when I post new articles. The tracking doesn't interest me much. Simply because the industry has molded the competitive landscape in such a way that tracking can be deemed "essential" does not, in my mind, make their behavior and actions immune from consent. But, I don't doubt that they could make that argument and win.