From the reviews my publications have received, it's quite clear that almost every reviewer (including myself!) has constructed their own ad-hoc mental criteria

From the reviews my publications have received, it's quite clear that almost every reviewer (including myself!) has constructed their own ad-hoc mental criteria of what they're looking for in a paper. This encourages the evolution of highly-specialized, ultra-niche subdomains and conferences, where one wrong word can disqualify you as a "bad venue fit", and when you're writing your paper, you're trying to predict what the reviewers will think more than about the technical information you're presenting. I don't have very many paper, but I've started writing ad copy, and this sounds exactly like writing ad copy.