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Tracking emails for marketing purposes can be seen as a legitimate interest. As long, it's describe to the data-subject and they give their consent, it's allowe
by adulau 8y ago
Tracking emails for marketing purposes can be seen as a legitimate interest. As long, it's describe to the data-subject and they give their consent, it's allowed.
Recital 48 is giving some explanation:
"The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest."
https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679&from=EN https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CEL...
- stingraycharles 8y agoI really think the answer to this question at the moment depends upon the person asking. All I read in recital 48 is that PII might be shared within a group of companies that fall under the same holding. IANAL, but I spent the past 2 years as CTO of an EU-based analytics company becoming compliant with GDPR, and consider myself quite informed on the topic. I would tread more carefully than what you are suggesting.