I couldn't disagree more. I recently had a similar issue. If a company cares about its customers it should: 1. Email them 3-7 days prior to an auto-renewal to

I couldn't disagree more. I recently had a similar issue. If a company cares about its customers it should: 1. Email them 3-7 days prior to an auto-renewal to tell you it will be renewed if you do nothing; 2. Simply cancel the account if an auto-renewal fails emailing the customer to tell them why. Ideally it will go inactive for a period (eg 7 days) in case it's unintentional; 3. Give a no fuss refund within 7 days of an auto-renewal if the service hasn't been used in that time; and 4. Allow easy deletion of an account (not simply inactive ie it's about data retention). Stories like this are good to publicly shame companies for putting short term interests (the money made from auto-renewal grifting) ahead of customer satisfaction, which is ultimately to their detriment. Still... not sure why this is on HN.