To me it more sounds like a manager who can't reach the goals. He was probably hired to improve profitability or at least keep it stable. If revenues fall he'll

To me it more sounds like a manager who can't reach the goals. He was probably hired to improve profitability or at least keep it stable. If revenues fall he'll try to get them back up and this appears to be a quick fix. I don't think there's a management technique behind it, just cluelessness as to what would actually help.