I wonder if the real reason advertising companies are worried about millenials is that they just avoid advertising whenever they can I don't think advertising

I wonder if the real reason advertising companies are worried about millenials is that they just avoid advertising whenever they can I don't think advertising companies are worried about millennials; they can target them and measure results far more effectively with online advertising than they ever could via television, and thanks to smartphone addiction, screen time/ad exposure time is the highest it's ever been. Myself and many of my friends avoid ads by using ad-blockers and subscription services That may be true of sophisticated users like yourself and your peers, but I'm fairly sure you're in a small minority. Most people just use Facebook and Instagram and Snapchat and YouTube and read news articles unfiltered, and outside of that, brands can insert their message directly into the content via sponsorships and product placements with online celebrities. Broadcast TV may be declining as millennials spend their time and dollars elsewhere, but the advertising industry has never been stronger.