Exactly! The problem for many of the pure strategy firms is that clients just bring them in for 2 weeks at the end of a project to “rubber stamp” the strategy.

Exactly! The problem for many of the pure strategy firms is that clients just bring them in for 2 weeks at the end of a project to “rubber stamp” the strategy. Of course, corporate boards got keen to this strategy and realized they didn’t really need MBB at all and should trust their people more — which is the whole reason the article was written. Everyone in the industry has seen the writing on the wall for at least a decade. There is a reason the big 4 all went around buying up mid-market strategy firms 5-10 years ago; the market losers were on fire sale and the winners were vulnerable. But the wars there are over; everyone is focused on partnering with software companies for the next round of cloud ERP implementations.