One of my favourite benefits about bundling services is that it can more closely align the platform operator's incentives with my interests. For ad-driven site

One of my favourite benefits about bundling services is that it can more closely align the platform operator's incentives with my interests. For ad-driven sites, it becomes crucial to keep viewers engaged as often and as long as possible. Every second spent on Facebook is another shot at an ad impression, every video on YouTube another chance for a pre-roll ad. Cue Facebook's notification spam and YouTube's autoplay. In a bundled service, the incentives shift. The provider's revenue will stay mostly constant, as long as they can demonstrate enough value for me to maintain the subscription. I might still get the good parts (next episode in a series autoplays), but I'll be spared the clickbaity follow-up video that autoplays because there wasn't any other related item.