4 ms·
Just a comment on branding. I worked for RealNetworks a long, long time ago and I remember when we came out with RealPlayer One in 2002. This was an effort to
by amoorthy 8y ago
Just a comment on branding.
I worked for RealNetworks a long, long time ago and I remember when we came out with RealPlayer One in 2002. This was an effort to bring a bunch of products together in the face of competition from MS and others. The vision and company failed spectacularly.
The "One" branding strategy strikes me as a way to bring together disparate offerings that people can't articulate easily to users and probably shouldn't be bundled together. Maybe Google is about to do the same:
"Google One’s director Larissa Fontaine told me that those could include discounts on hotels you find in Google Search, preferred rates for other Google services or credits on Google Play".