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Aside from generating revenue for what are surely wasted impressions, why does the online ad industry constantly show users web ads for things they've already p
by harrumph 8y ago
Aside from generating revenue for what are surely wasted impressions, why does the online ad industry constantly show users web ads for things they've already purchased?
Does this not represent conspicuously wasted spend on the part of these advertisers? It's been going on since the DoubleClick days and never ends. How can this industry bill clients with a straight face when their display decisions are made this crudely?