I think salaries for football coaches is the one area where they aren't having issues because they get direct revenue from their sports teams in terms of ticket

I think salaries for football coaches is the one area where they aren't having issues because they get direct revenue from their sports teams in terms of ticket sales, merchandise sales, and TV rights. If the teams do better, all of those metrics increase, so investing there would make sense. Additionally they don't have one of the largest costs for traditional sports teams, player salaries.