Small businesses (especially B2B) used to be able to buy small ads in mainstream publications that catered to the target customers. For example, we used to pay

Small businesses (especially B2B) used to be able to buy small ads in mainstream publications that catered to the target customers. For example, we used to pay over a grand a month to one magazine, but that magazine drove fully-qualified potential customer traffic directly to our web site that easily paid for the ad. Today, we can't even find a decent place to advertise that doesn't effectively equate to lighting dollar bills on fire.