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Schneier: Security companies can't explain their products
- tptacek 18y agoRSA isn't an end-user conference right now; for the majority of the vendor dollars spent, the prospects are: * Fortune 500 director/security people * OEM partners * The trade press If you have a different target, it has always been dumb to shell out for RSA. So, I disagree with the premise of Schneier's post, and with the conclusion. Nobody is trying to sell anti-lock brakes to grandma (at least, nobody serious). They're trying to: * Sell them to Ford * Sell them to Enterprise Rent-A-Car * Sell them to Progressive Insurance * Sell them to Car & Driver