The average person is applying to more colleges, but the total number of people attending college is decreasing. Therefore each college can promote that they re

The average person is applying to more colleges, but the total number of people attending college is decreasing. Therefore each college can promote that they received more applications than the previous year. People don't typically attend more than one college simultaneously. ex: 20 people applying to 3 colleges each, vs 10 people applying to 10 colleges each.