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The naive name for this product bundling would be Google Bundle, GBundle, but that would rub regulators the wrong way. The first rule of UX and branding is: do
by pgt 8y ago
The naive name for this product bundling would be Google Bundle, GBundle, but that would rub regulators the wrong way.
The first rule of UX and branding is: don't make me think. Using a digit in a brand name is a question mark, just like Google Plus. Or was it Google+? It gets in the way of the meat of your message.
Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive? Is it going to be Google1? 1Google? OneGoogle?
The Google Bundle/Spire thing could be called Google Together, or Google Everything, or Google Red, and it would be as effective without the confusion.
I don't know what this is and the brand confusion pushes me toward other more clearly defined storage services. I pay for Dropbox...because I know what it does and it won't go away.
- OrwellianChild 8y agoI understand the potential confusion, but do you think this has hurt the Xbox One adoption? I think it's probably possible to execute a "One" branding correctly, provided it gives the users a sort of "universal" experience ala Prime.
- andrewmcwatters 8y agoIt's just tiring. If you're not willing to avoid bullshit from the get-go with your name—in a world full of people trying to sell me shit and take my attention—I won't be interested in learning more. The discovery stops right there for me until I'm bombarded with positive suggestions from my friends who did allow someone else to bullshit them.
- ballenf 8y agoI definitely think the Xbox One was hurt by having a name requiring an explanation to newcomers. Not to mention that there were a flurry of original xbox's being passed off on craigslist/ebay as "xbox 1 in like new condition!". Given the number of those listings I saw early on, I just have to think there were a few grandparents who got conned and got a bad taste from the experience. Maybe some of them just said screw it, I'll get a PS4 because I know that's the right one. Probably just a blip of an impact overall, but greater than zero.
- deft 8y agoThe Xbox One faced this problem too but on a smaller scale. An example of a product that failed in large part due to its ambiguous and confusing name was the WiiU. Is it a wii? Is it something else? Is it just the control? What is a U?
- lewisjoe 8y agoZoho ran bundled subscription option called Zoho One (https://www.zoho.com/one/ https://www.zoho.com/one/). It had reasonably good welcome. This strikes as slightly similar.
- bitL 8y ago> Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive? Beancounters running the asylum. Corporate envy: "Their name is cooler than ours!"
- Shorel 8y agoIt reminds me of Ubuntu One. It was one account for cloud storage, the Ubuntu store and may be I forget something else. Cloud storage was the primary service, so there's precedent for the 'One' used I this context.