3 ms·
Pretty much. > it looks like the reason management got pissed was because android users didn't log back in after the bug logged them out Q4 of 2015 was the fi
by cosmie 8y ago
Pretty much.
> it looks like the reason management got pissed was because android users didn't log back in after the bug logged them out
Q4 of 2015 was the first time they reported[1] a negative figure for Monthly Active Users. They had squeaked by with 0% and 1% growth before, but that quarter broke the dam and reported a negative figure. That last few days of 2015 could have been leveraged to annoy the piss out of people with NYE tweet notifications to get users to inadvertently click on a link and squeak their MAU figure up to the flatline they were used to. With the 40m logged out Android accounts, it probably would have been fairly easy to get that to a flatline number with enough notifications.
It's basically hovered around 0-1% ever since, but even then it's only had 2 more quarters of negative quarter over quarter MAU figures reported[2].
Not that it's any excuse. And from the next quarter's results, a lot of users appeared to log back in eventually. Just not in time for that NYE dash to pump up the quarterly numbers. Which is likely a reason management threw such a tantrum to assign blame.
[1] The QoQ% for MAUs in the US: http://files.shareholder.com/downloads/AMDA-2F526X/6263295295x0x887900/00A282F9-CADE-410F-92C5-9A185F407667/Q116_Selected_Company_Metrics_and_Financials.pdf http://files.shareholder.com/downloads/AMDA-2F526X/626329529...
[2] Q2'17 and Q4'17, also for QoQ% for US only: http://files.shareholder.com/downloads/AMDA-2F526X/6263295295x0x978175/05B95296-0113-41FE-9F7F-FE0B0E4932CE/Q1_2018_Selected_Company_Metrics_and_Financials.pdf http://files.shareholder.com/downloads/AMDA-2F526X/626329529...