> the level of thinking users did before they paid for something versus when they bought it for free was different This is the very reason we never dropped the

> the level of thinking users did before they paid for something versus when they bought it for free was different This is the very reason we never dropped the price of Swipe to free, even though Square and other competitors did so. Because of the relatively complicated nature of the signup process, their ratings quickly dropped to 1-2, and ours remained 4-5. Additionally, our customers were more qualified and converted at a much higher rate.