6 ms·

every single little thing that involves this company has to be front page finance news, it's so irritating. yesterday there was literally an article that said "

every single little thing that involves this company has to be front page finance news, it's so irritating. yesterday there was literally an article that said "Tesla model S rear ends truck" and if you click into the article, it didn't even involve autopilot....it was just a normal accident. imagine a headline that read "Toyota Camry rear ends truck!" it's so fucking annoying.

confiscate 8y ago
I agree. You can't blame the news though. If the news headline was "Toyota Camry rear ends truck" you would not have clicked on it :)
- aerovistae 8y ago
  i can't blame the news for me wasting my own time, but i can blame the news for doing a shitty job fulfilling their function in society.
  - vuln 8y ago
    Their function is like any business in a Capitalist Society. Profit over everything. Integrity doesn't pay the bills or buy you a new Ferrari. It's sad to see the things these days being excused as 'journalism'.
    - deleted 8y ago
      [deleted]
    - komali2 8y ago
      People downvoting above - have you not had a boss tell you "that would be great if we could implement like that, but do it this way instead because it's more profitable" ? I've got journalist friends with stories to tell but are stuck because they've got a quota of 10 more trump stories and 5 more musk stories to write first.
    - pooya13 8y ago
      I think he is being downvoted for his definition of journalism in a capitalist society and not for having an opinion.
- justicezyx 8y ago
  Since when news reporting practice standards equalize clickbaiting?
  - deleted 8y ago
    [deleted]
grecy 8y ago
It's interesting to watch the spiral down the drain of mainstream media. They're so desperate for eyeballs they sink to these lows. It won't be long and they'll be gone.
- methodin 8y ago
  And replaced by what? I don't see any altruistic ventures waiting to supplant them - just even worse examples of a feedback loop gone awry.
  - grecy 8y ago
    I think you'll find nobody under the age of about 25 cares about the mainstream media, so it doesn't need to be replaced by anything. We just wait until everyone older dies, and the media will too.
almost_usual 8y ago
Elon is a high visibility person, anything related to what he’s doing is going to drive readers and media.
dragonwriter 8y ago
> every single little thing that involves this company has to be front page finance news Tesla actively sought this attention
- csisvunit 8y ago
  please explain. it literally has $0 advertising budget. let's be real. it is sensational journalism that is at work here. It's NOT masterminded by a corporation spending zero dollars on marketing.
  - txcwpalpha 8y ago
    What are you talking about? You can literally just go to Tesla's job posting website [1] and see that they have an entire department dedicated to marketing and spend plenty of money on it. Just because you don't see banner ads for Tesla on the subway doesn't mean they spend zero dollars on marketing. 1: https://www.tesla.com/careers/search#/?department=8 https://www.tesla.com/careers/search#/?department=8
    - aerovistae 8y ago
      So what is their marketing spent on? I receive an email from them maybe 1-2 times a year but that's it, and I'm a huge fanatic.
      - txcwpalpha 8y ago
        The Tesla website is basically one huge marketing platform/advertisement, so that's one thing. Every time there's an open house at one of their stores where they have talks by some celebrity is a marketing event. They often host events where you can come test drive their cars (they did a lot of these when "ludicrous mode" came out, and you could go test it out on a big empty racetrack) is a marketing event. Every press conference where they announce a new feature/product is a marketing event. This [1] is a marketing event. Another large part of any company's marketing is building relationships with media outlets to feed them information and build up hype. They also have a social media team as part of their marketing department, so there's a decent chance that some of the comments you see on reddit or HN or elsewhere are Tesla employees astroturfing. Ironically, the entire myth that Tesla has a "$0 marketing budget" is the result of, you guessed it, good work from Tesla's marketing department. Marketing/advertising is much, much more than just commercials and billboards. 1: https://electrek.co/2018/05/15/tesla-model-x-electric-towing-record-qantas-boeing-787-9-dreamliner/ https://electrek.co/2018/05/15/tesla-model-x-electric-towing...
thisisit 8y ago
You live by the sword you die by the sword. Tesla and Musk, especially are in news all the time - boring company, flamethrowers, candy company etc. So, it goes to reason that even the failures will get highlighted.
- mygo 8y ago
  a human-driven auto accident that happens every day is a failure of Tesla? I’m calling shenanigans.
  - gamblor956 8y ago
    Currently it's not known whether the human was responsible or Autopilot was responsible. As Autopilot has had prior issues with detecting trucks, resulting in at least 1 fatality, there is significant concern that Autopilot was responsible in this case.
- pooya13 8y ago
  "Even the failures will get highlighted" It seems that SPECIALLY the failures are being highlighted. I fail to understand how covering a celebrity CEO twitting about opening a candy shop and writing a negative piece about a car rear ending a truck would have the same goal as you seem to suggest.
ropeadopepope 8y ago
They pay a PR company good money to make that happen.
- pooya13 8y ago
  So your theory is that Tesla has hired a PR firm to launch a negative news campaign against themselves?
  - keketi 8y ago
    The absolute madmen!
  - mkirklions 8y ago
    Its not negative news, its news. Plus, if they pay a company to write a negative article, its not 'really' negative. It might look like a negative article, but the words are to convince you that it really isnt bad.
    - pooya13 8y ago
      Do you have any evidence to support that? I would argue that that scenario is way less likely than ICE / oil companies spending resources on a negative campaign givsn the current trend of negative Tesla stories making it to the national news, where as the positive ones do not to the same effect.
- mkirklions 8y ago
  Its 2018, it takes lots of money to have a good online PR. It doesnt happen organically...
- ghostly_s 8y ago
  They should ask for their money back if their PR firm is planting negative stories like the OP and the one mentioned in the comment you're replying to!
Angostura 8y ago
Tesla claims to be breaking the mould, in terms of technology and organisation and manufacturing. Not surprisingly, people are interested in seeing how that mould-breaking is going
- mkirklions 8y ago
  >Not surprisingly, people are interested in seeing how that mould-breaking is going Eh, I cant tell if this is organic, or paid shilling by Tesla Marketing. They have been caught shilling reddit, so I wouldnt be surprised if they are paying for articles written by major news outlets.
  - deleted 8y ago
    [deleted]
- ryguytilidie 8y ago
  Are they interested? Sure. Does that interest translate to a normal rear end crash? Nope.
  - deleted 8y ago
    [deleted]
- 282883392 8y ago
  WSJ has been publishing a ridiculous number of Tesla articles lately. Some (most?) have a negative slant. Tesla is not that entertaining to require several articles per week.
  - JumpCrisscross 8y ago
    > Tesla is not that entertaining to require several articles per week They have bonds out, a record short interest and will need to raise capital later this year. Tesla is of immense interest to bond holders, equity investors, stock lenders and investment bankers.
stephengillie 8y ago
You also don't have news articles quoting Akio Toyoda claiming Adaptive Cruise has saved thousands of lives. The cultures of the two companies are very different.

confiscate 8y ago

I agree. You can't blame the news though. If the news headline was "Toyota Camry rear ends truck" you would not have clicked on it :)

aerovistae 8y ago
i can't blame the news for me wasting my own time, but i can blame the news for doing a shitty job fulfilling their function in society.
- vuln 8y ago
  Their function is like any business in a Capitalist Society. Profit over everything. Integrity doesn't pay the bills or buy you a new Ferrari. It's sad to see the things these days being excused as 'journalism'.
  - deleted 8y ago
    [deleted]
  - komali2 8y ago
    People downvoting above - have you not had a boss tell you "that would be great if we could implement like that, but do it this way instead because it's more profitable" ? I've got journalist friends with stories to tell but are stuck because they've got a quota of 10 more trump stories and 5 more musk stories to write first.
  - pooya13 8y ago
    I think he is being downvoted for his definition of journalism in a capitalist society and not for having an opinion.
justicezyx 8y ago
Since when news reporting practice standards equalize clickbaiting?
- deleted 8y ago
  [deleted]

grecy 8y ago

It's interesting to watch the spiral down the drain of mainstream media. They're so desperate for eyeballs they sink to these lows. It won't be long and they'll be gone.

methodin 8y ago
And replaced by what? I don't see any altruistic ventures waiting to supplant them - just even worse examples of a feedback loop gone awry.
- grecy 8y ago
  I think you'll find nobody under the age of about 25 cares about the mainstream media, so it doesn't need to be replaced by anything. We just wait until everyone older dies, and the media will too.

almost_usual 8y ago

Elon is a high visibility person, anything related to what he’s doing is going to drive readers and media.

dragonwriter 8y ago

> every single little thing that involves this company has to be front page finance news Tesla actively sought this attention

csisvunit 8y ago
please explain. it literally has $0 advertising budget. let's be real. it is sensational journalism that is at work here. It's NOT masterminded by a corporation spending zero dollars on marketing.
- txcwpalpha 8y ago
  What are you talking about? You can literally just go to Tesla's job posting website [1] and see that they have an entire department dedicated to marketing and spend plenty of money on it. Just because you don't see banner ads for Tesla on the subway doesn't mean they spend zero dollars on marketing. 1: https://www.tesla.com/careers/search#/?department=8 https://www.tesla.com/careers/search#/?department=8
  - aerovistae 8y ago
    So what is their marketing spent on? I receive an email from them maybe 1-2 times a year but that's it, and I'm a huge fanatic.
    - txcwpalpha 8y ago
      The Tesla website is basically one huge marketing platform/advertisement, so that's one thing. Every time there's an open house at one of their stores where they have talks by some celebrity is a marketing event. They often host events where you can come test drive their cars (they did a lot of these when "ludicrous mode" came out, and you could go test it out on a big empty racetrack) is a marketing event. Every press conference where they announce a new feature/product is a marketing event. This [1] is a marketing event. Another large part of any company's marketing is building relationships with media outlets to feed them information and build up hype. They also have a social media team as part of their marketing department, so there's a decent chance that some of the comments you see on reddit or HN or elsewhere are Tesla employees astroturfing. Ironically, the entire myth that Tesla has a "$0 marketing budget" is the result of, you guessed it, good work from Tesla's marketing department. Marketing/advertising is much, much more than just commercials and billboards. 1: https://electrek.co/2018/05/15/tesla-model-x-electric-towing-record-qantas-boeing-787-9-dreamliner/ https://electrek.co/2018/05/15/tesla-model-x-electric-towing...

thisisit 8y ago

You live by the sword you die by the sword. Tesla and Musk, especially are in news all the time - boring company, flamethrowers, candy company etc. So, it goes to reason that even the failures will get highlighted.

mygo 8y ago
a human-driven auto accident that happens every day is a failure of Tesla? I’m calling shenanigans.
- gamblor956 8y ago
  Currently it's not known whether the human was responsible or Autopilot was responsible. As Autopilot has had prior issues with detecting trucks, resulting in at least 1 fatality, there is significant concern that Autopilot was responsible in this case.
pooya13 8y ago
"Even the failures will get highlighted" It seems that SPECIALLY the failures are being highlighted. I fail to understand how covering a celebrity CEO twitting about opening a candy shop and writing a negative piece about a car rear ending a truck would have the same goal as you seem to suggest.

ropeadopepope 8y ago

They pay a PR company good money to make that happen.

pooya13 8y ago
So your theory is that Tesla has hired a PR firm to launch a negative news campaign against themselves?
- keketi 8y ago
  The absolute madmen!
- mkirklions 8y ago
  Its not negative news, its news. Plus, if they pay a company to write a negative article, its not 'really' negative. It might look like a negative article, but the words are to convince you that it really isnt bad.
  - pooya13 8y ago
    Do you have any evidence to support that? I would argue that that scenario is way less likely than ICE / oil companies spending resources on a negative campaign givsn the current trend of negative Tesla stories making it to the national news, where as the positive ones do not to the same effect.
mkirklions 8y ago
Its 2018, it takes lots of money to have a good online PR. It doesnt happen organically...
ghostly_s 8y ago
They should ask for their money back if their PR firm is planting negative stories like the OP and the one mentioned in the comment you're replying to!

Angostura 8y ago

Tesla claims to be breaking the mould, in terms of technology and organisation and manufacturing. Not surprisingly, people are interested in seeing how that mould-breaking is going

mkirklions 8y ago
>Not surprisingly, people are interested in seeing how that mould-breaking is going Eh, I cant tell if this is organic, or paid shilling by Tesla Marketing. They have been caught shilling reddit, so I wouldnt be surprised if they are paying for articles written by major news outlets.
- deleted 8y ago
  [deleted]
ryguytilidie 8y ago
Are they interested? Sure. Does that interest translate to a normal rear end crash? Nope.
- deleted 8y ago
  [deleted]
282883392 8y ago
WSJ has been publishing a ridiculous number of Tesla articles lately. Some (most?) have a negative slant. Tesla is not that entertaining to require several articles per week.
- JumpCrisscross 8y ago
  > Tesla is not that entertaining to require several articles per week They have bonds out, a record short interest and will need to raise capital later this year. Tesla is of immense interest to bond holders, equity investors, stock lenders and investment bankers.

stephengillie 8y ago

You also don't have news articles quoting Akio Toyoda claiming Adaptive Cruise has saved thousands of lives. The cultures of the two companies are very different.