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Marketing has always been defined by the 4P's: Product, Price, Place, and Promotion. The "business" defines the problem-space and strategic direction (in these

Marketing has always been defined by the 4P's: Product, Price, Place, and Promotion. The "business" defines the problem-space and strategic direction (in these cases, food/drink), marketing defines how you address the space (specifics of the products from research and evaluation, market positioning, promotion to audiences), operations executes on the above (supply chain, training, maintenance), and then customer support feeds into all three of the above. This GCSE Bitesize piece (revision material for UK exams students take at 16) outlines why marketing is more than simply advertising and promotion: http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketresearchrev2.shtml http://www.bbc.co.uk/schools/gcsebitesize/business/marketing... Advertising is a subset of marketing, but marketing is a broad term, and is often mistakenly limited in how it's used in arguments (usually to belittle the role of it).

taeric 8y ago
That still seems to broad of a definition. I get that it is taught to be concerned with the 4Ps, but those can clearly exist independent of a marketing department. Or any discernible marketing strategy. Consider, as well, that the engineering department is also responsible for the Product. In large, they are also influential in the Price. Yet, I think it would also be unfair to give engineering full credit for a successful product. Even if it was well engineered or poorly marketed. Which is to further my point that I was not trying to dismiss marketing as a valid area that a company should invest in. I just don't think it should deserve full credit for Coke and McDonald's existing. :)