I did this, and I have to say it's easy, convenient, and most of the times on point. The problem is simply that executives do not believe their own workers, as

I did this, and I have to say it's easy, convenient, and most of the times on point. The problem is simply that executives do not believe their own workers, as bad as it sounds, or maybe they are incapable of filtering the signal from the noise, or maybe internal politics prevent communication, etc, so you hop all the fences in one move. Also, it's way easier for me to get actionable knowledge talking and surveying people than making models or any complicated stuff. I still have to polish this knowledge and bundle it in a way that executives can consume it, but most of the times it is what I do. Executives in Spain tend to be very old-fashioned.