Our advanced use of GA was cart tracking from first visit to payment. Reviewing our use of the tool, we determined that anonymous tracking of carts evolution w

Our advanced use of GA was cart tracking from first visit to payment. Reviewing our use of the tool, we determined that anonymous tracking of carts evolution was more than enough for our needs. That means a) almost same feature set as what was used before and b) no nagging cookie screen for our users unlike our competitors (really small and near-insignificant improvement in itself, I know, but our biggest competitor uses a TRUSTe cookie screen which blocks the full view and is quite slow)