Sometimes I think this is the IDEAL situation. You and your competitors, in a way, are validating each other. Also, nobody has the first mover advantage so (h

Sometimes I think this is the IDEAL situation. You and your competitors, in a way, are validating each other. Also, nobody has the first mover advantage so (hopefully) none of the companies will bail. If all of you launch at the same time, the impact on the press will be greater for all of you because competitors usually get mentions as well. Finally, your industry might start be considered 'hot' because of all the activity.