People that has enough interest to use a dog-forum has too much knowledge of quality to buy things that a company advertises. They will know already what works

People that has enough interest to use a dog-forum has too much knowledge of quality to buy things that a company advertises. They will know already what works for their dog and does not listen to advertising in the normal sense. They might however listen to bloggers that has been payed to talk about brands. If you buy ads, you want them displayed to the non-fanatics that is not influenced by experience and vulnerable to brand exposure.