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You make sense, but the attraction at staying in a coffee shop for me (and often paying the inflated prices) is in treating it like a library. In any business i
by nopassrecover 16y ago
You make sense, but the attraction at staying in a coffee shop for me (and often paying the inflated prices) is in treating it like a library. In any business if a salesperson comes past more than once asking if I've found what I want yet I'm pretty tempted to leave. That's probably the desired result here but I'd pretty quickly find an alternate coffee shop that didn't bug me at all.
- thaumaturgy 16y agoYeah, that's the least desirable of the outcomes, but it's still not a bad deal for the business. You have to figure that there will be some customers that want to be able to come in and basically rent space (plus, usually, a restroom and wifi) from the business for a couple of hours for the price of a cup of coffee. Although there's nothing really wrong with a customer wanting that, it's not a good deal for the business and they have no motivation to support it. That's why the interaction from the wait staff should be really low-key. If the customer really isn't OK with being offered something once an hour or so, then that's just not a good customer for the shop. (My local co-working space charges $20 per day for anyone looking for a place to work; I use that as a yardstick for what's reasonable at a coffee shop. If I'm going to be there for more than a couple of hours, then I'm treating it as a co-working space and I owe them $20 of revenue.) Most other people find it fair and convenient to get another cup of coffee or other treat delivered to them, and regard it as good service. I suppose that if the shop thinks there are a large enough number of people in their area that are just looking for a place to work, and are willing to pay for it, but just don't want to be bothered at all, then they could offer something like a "day pass" -- $10 for camping out for more than a couple of hours without being interrupted by the staff, plus a discount on their coffee or other products. But I'm not sure that would have enough takers to be worth it.
- tptacek 16y agoYou say, My local co-working space charges $20 per day for anyone looking for a place to work; I use that as a yardstick for what's reasonable at a coffee shop. This logic is totally broken. Your co-working space has a different cost structure than the coffee shop. In particular: * Your co-working space doesn't need to factor in the cost of baristas and managers into the value of a table/hour. * Your co-working space isn't set up in a super-expensive retail property, so the inherent value of a table/hour their is lower. You've been underpaying your coffee shop.
- thaumaturgy 16y agoThere's a limit to how much of a business's problems the customer should have to consider. I don't think very much about the co-working space's costs (are they spending more on marketing? What about faster internet? Building maintenance?), and I'm not thinking much about the coffee shop's costs. I'm just starting with what a particular thing would cost me elsewhere, and offering to pay that to someone else. Also, I'm trying to avoid going into specifics because they won't help us understand why coffee shops should work on their customer interaction, but I can assure you that our local co-working space has much higher monthly expenses than any of our coffee shops.
- tptacek 16y agoI agree. I'm being facetious. It's not your problem that the coffee shop is letting you sit there and cost them money; they should stop letting you!
- kscaldef 16y agoYour coffee shop doesn't have: phones, copiers, fax machines, professionally-managed high-bandwidth internet, copious power outlets, comfortable workstations, secure entry, indoor bike storage, whiteboards, etc. How about we call it a toss-up?
- tptacek 16y agoI have an office with phones, copiers, fax machines, high-bandwidth internet, comfortable workstations, power, secure entry, and whiteboards. We have about 10 people working out of it. I have a very good idea of what these things cost. On the first floor of my building is a coffee shop. It pays more than 3x per rentable square foot than we do. Retail space is priced differently from office space. Attractive retail space is far more expensive than good office space. No, I don't think phones and Internet makes it a toss-up. I think you're way off.
- kscaldef 16y agoWell, there's two sides to this: the cost to the business, and the value to the customer. As you say in another response on this thread, if it's unprofitable to the coffeeshop, they should do something to prevent it. OTOH, if I'm working at a table in a mostly empty coffeeshop I'm not affecting their costs at all (except maybe for a small amount of power); their fixed costs are unchanged and the marginal cost of me sitting there is basically zero. (I'm assuming the situation where the cafe isn't full and other customers are discouraged from buying.) Also, FWIW, I've seen enough co-working spaces come and go that I find it hard to believe that they are running a massively profitable business relative to coffeeshops (& retail in general).
- tptacek 16y agoUse the library. http://news.ycombinator.com/item?id=758722 http://news.ycombinator.com/item?id=758722