advertising has never worked, but the delusion that it could work is strong - it seems like there’s probably a neverending supply of businesses who are going t

advertising has never worked, but the delusion that it could work is strong - it seems like there’s probably a neverending supply of businesses who are going to throw some money down the drain, just in case they get lucky. It’s like buying lottery tickets - you don’t do it because of your great ROI, you do it because you’re having a fantasy about results