Yep agreed. As a salesperson, knowing someone went to college is often more helpful than knowing what exact college someone went to - too personalized is just c

Yep agreed. As a salesperson, knowing someone went to college is often more helpful than knowing what exact college someone went to - too personalized is just creepy. I think the trick is somewhere around the space being able to accurately engage someone with of "hey you look like the sort of person who might be interested in xyz".