It's true. We can reduce carbon emissions by reducing consumption but at the same time, we'll be reducing productivity. The key is to increase services and the

It's true. We can reduce carbon emissions by reducing consumption but at the same time, we'll be reducing productivity. The key is to increase services and the digital economy and also reduce manufacturer of goods. For years now, the best way to increase buying activity is to make things and to make old items obsolete. That is Apple's business model and that has been the business of most manufacturers. But what will happen if production is reduced? Individual's livelihoods will be decreased. The real key to the problem is to switch to other types of productivity such as services, and digital goods. It's nice to say that we can reduce our carbon footprint by reducing manufactured products. But that doesn't do anything, we also need to suggest and act on alternatives.