> I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it does

> I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I just don't understand the anti-social media agenda. The same people who for 2 years have been saying that social media advertising is so effective that it got trump elected are now saying it is ineffective. They demand that political advertising on social media be monitored because it is so effective that it gets presidents elected. Now, it's social media ad spending is so ineffective that these companies won't be around. > What's happening to billboards and newspapers right now is probably coming to several other industries soon. What's happening to billboards and newspapers is that ad money is flooding into digital space ( where the young kids are ). https://www.iab.com/news/digital-ad-spend-increases-23-year-year-first-half-2017-hitting-record-breaking-high-40-1-billion-according-iab-internet-advertising-revenue-report/ https://www.iab.com/news/digital-ad-spend-increases-23-year-... https://www.recode.net/2017/9/14/16294450/mobile-ad-spending-growth-worldwide https://www.recode.net/2017/9/14/16294450/mobile-ad-spending... Why speak so authoritatively about something you obviously know nothing about?