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The only way to eliminate all waste in advertising is to use an affiliate marketing model and that's the biggest cesspool of them all.
by majani 8y ago
The only way to eliminate all waste in advertising is to use an affiliate marketing model and that's the biggest cesspool of them all.
- yazr 8y agoWe are considering an affiliate model for a new side-product. Can you point out the worst issues we should watch out for ? (Its a virtual-goods product. Not subscription, but usually multiple-return customers. Around 70% gross margin since we have some high upfront provisioning cost.)
- majani 8y agoPressure sales tactics, spamming and hijacking the last click are the things that really work in affiliate marketing
- manigandham 8y agoAffiliate marketing does not magically get rid of waste. It just transfers the risk involved to another downstream party, while buying a shield of deniability of the unethical and scam tactics commonly used by affiliates.