> By and large, it doesn't, very well. Compared to what? It may be easy to provide evidence for: * Time and resource intensive prebiased word of mouth has a

> By and large, it doesn't, very well. Compared to what? It may be easy to provide evidence for: * Time and resource intensive prebiased word of mouth has a higher conversion rate. * Conversion rates for mass advertising are very low numbers. It is also easy to provide numbers for: * Conversion rates for targeted advertising are significantly higher than non-targeted advertising. * Having a non-existent marketing strategy for scale markets has a high probability of failure. What is your position exactly? Consider also some of what is implied throughout the article, that changes implied may price smaller companies out of the market. This doesn't bode well for competition, particularly for less funded competition. Small p&l organizations typically need to market to drive revenue, they're rarely in a position to push brand marketing strategies alone. Indeed this is a common huge difference between fine and coarse targeted platforms - when did you last see a small p&l trying to advertise on cable? What about on fine target platforms such as Facebook? Do you want such companies to become competitors to brand giants?