Look at what problems they claim to solve, how and why. Try to assess whether they are conceptually and technically better than you. They have more money than

Look at what problems they claim to solve, how and why. Try to assess whether they are conceptually and technically better than you. They have more money than you, what I consider an advantage over a bigger team in terms of marketing (i.e. grow fast). So they will create the market. But now it depends: When their business model and techniques are inferior to yours, customers won't get stuck to them. You will win them later. So be silent and have no fear. When their model and techniques are better than yours, customers will stuck to them and you won't get them switch over to you. So make noise and let potential customers know they should wait for a maybe better alternative (that is you).