No, the GDPR does not actually link people to an IP address. The GDPR never even refers to an IP Address, and where it refers to an Internet address, it is clea

No, the GDPR does not actually link people to an IP address. The GDPR never even refers to an IP Address, and where it refers to an Internet address, it is clear it's referring to email addresses. The ICO (furthermore) has given guidance that they don't think an IP address is uniquely identifying an individual, and have confirmed this to me on the phone. Where you get into trouble is in transmitting your browser logs/activity to a third party who wants to keep them for their own purposes (e.g. Google). In this circumstance, you have to let people know that you've done this, and to transmit their preferences that you receive onward.