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Tracking cookies gave the ability for small advertisers to understand their customers and their other consumption in ways that only the largest marketers could.
by tzakrajs 8y ago
Tracking cookies gave the ability for small advertisers to understand their customers and their other consumption in ways that only the largest marketers could.
The author thinks big brands are everything and can't see how letting smaller players sell to customers could help the economy. He uses an arbitrary standard of privacy to argue on the behalf of the largest household brands. I think he's missing the forest for the trees.
- icebraining 8y agoCan you flesh that out a bit more? What are those ways?
- tzakrajs 8y agoCustomer focus groups. Literally paying customers to spend time with staff to learn their habits and thoughts about the advertising. The big brands have the funds and expertise to directly gather enough data to come up with strong predictors of behavior.
- icebraining 8y agoFocus groups are always made with the consent of the participants, though. You can still use tracking cookies if you also get consent.
- tzakrajs 8y agoYou use the word "though", but I don't see how your argument doesn't integrate with mine. Can you tell me what I am missing?
- vertexFarm 8y agoThe GDPR is about a lot more than cookies. I think you're going to have a hard time arguing that current massive internet advertising surveillance and analysis industry is friendly towards small business.
- TimJYoung 8y agoSmall businesses (especially B2B) used to be able to buy small ads in mainstream publications that catered to the target customers. For example, we used to pay over a grand a month to one magazine, but that magazine drove fully-qualified potential customer traffic directly to our web site that easily paid for the ad. Today, we can't even find a decent place to advertise that doesn't effectively equate to lighting dollar bills on fire.