I think that is coming back, however, as the whole fake Amazon review scandal continues to play out and demonstrate that anonymous reviews in an open digital ma

I think that is coming back, however, as the whole fake Amazon review scandal continues to play out and demonstrate that anonymous reviews in an open digital marketplace are no replacement for a trusted brand. Not better and not worse, whether it is reviews or brands, at the end of the day its simply another way to gauge 'potential' product quality. Sometimes good brands screw you over with shitty products, sometimes bad manufacturers hire fake reviewers to shill for them.