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Why do you need analytics, aside from ads and ad-tech?

by nikanj 9y ago

eganist 9y ago
...to understand whether I'm reaching my target demographics e.g. for the sake of the success of my non-ad-related business?
- dawnerd 9y ago
  And to see what devices you should support? If all your traffic mobile? Maybe the mobile version gets more love. Lots of old ie users? Guess you gotta use old school css. Now that I think about t I’ve never used analytics for anything ad related.
  - lovich 9y ago
    If someone hits you from an iPhone 6 in turkey you can just incrementally your count of those two values without needing to store that IP 13.157.207.156 is in turkey and has an iPhone 6 and youve correlated that data through Facebook's ad network so that now they having a profile built around them despite not even having a Facebook account. Everyone's been sucking up all the data they can just in case they need it, and actual people are being harmed by it through data breaches. I get why people are upset about these changes happening to their businesses, but what did everyone expect when the industry has failed to self regulate against their worst excesses? The rest of society isn't just going to let you hurt them so you can make more money
- simion314 9y ago
  How can you tell what demographic am I in just from my IP and browser fingerprinting? Do you have more sites or correlate the data with third parties? I think is fine if you just count the browser,OS, and country the user is from but I don't think is OK to keep more details then that
jasonlotito 9y ago
Security, such as analyzing how quickly a form is filled out, or whether the person is coming from a location that is known to be home to a lot of fraud, and other such checks, for example. Using that data as well to improve learning so we do a better job of detecting fraud and not flagging legitimate customers appropriately. Also, using analytics to determine if a user is having issues on the site. For example, are users having a difficult time filling out forms, or becoming confused, and being able to provide help in an appropriate manner. These are just two things I immediately thought of. Security, and customer support. I'm sure there are many other users of analytics aside from ads and ad-tech.
greglindahl 9y ago
Analytics is a broad term, and covers things like "how many of my users use this new section of my website" or "Let's A/B test a new navigation menu".
salvar 8y ago
To provide data for UX decisions?

Why do you need analytics, aside from ads and ad-tech?

by nikanj 9y ago

Why do you need analytics, aside from ads and ad-tech?

...to understand whether I'm reaching my target demographics e.g. for the sake of the success of my non-ad-related business?

dawnerd 9y ago
And to see what devices you should support? If all your traffic mobile? Maybe the mobile version gets more love. Lots of old ie users? Guess you gotta use old school css. Now that I think about t I’ve never used analytics for anything ad related.
- lovich 9y ago
  If someone hits you from an iPhone 6 in turkey you can just incrementally your count of those two values without needing to store that IP 13.157.207.156 is in turkey and has an iPhone 6 and youve correlated that data through Facebook's ad network so that now they having a profile built around them despite not even having a Facebook account. Everyone's been sucking up all the data they can just in case they need it, and actual people are being harmed by it through data breaches. I get why people are upset about these changes happening to their businesses, but what did everyone expect when the industry has failed to self regulate against their worst excesses? The rest of society isn't just going to let you hurt them so you can make more money
simion314 9y ago
How can you tell what demographic am I in just from my IP and browser fingerprinting? Do you have more sites or correlate the data with third parties? I think is fine if you just count the browser,OS, and country the user is from but I don't think is OK to keep more details then that

jasonlotito 9y ago

Security, such as analyzing how quickly a form is filled out, or whether the person is coming from a location that is known to be home to a lot of fraud, and other such checks, for example. Using that data as well to improve learning so we do a better job of detecting fraud and not flagging legitimate customers appropriately. Also, using analytics to determine if a user is having issues on the site. For example, are users having a difficult time filling out forms, or becoming confused, and being able to provide help in an appropriate manner. These are just two things I immediately thought of. Security, and customer support. I'm sure there are many other users of analytics aside from ads and ad-tech.

greglindahl 9y ago

Analytics is a broad term, and covers things like "how many of my users use this new section of my website" or "Let's A/B test a new navigation menu".

salvar 8y ago

To provide data for UX decisions?