3 ms·

Can you explain what the phrase "book business" means?

• JumpCrisscross 8y ago
  > Can you explain what the phrase "book business" means? You accumulate a “book” of end customers, usually from a particular demographic, for the purpose of selling to someone who doesn’t have that demographic. Versus flow (e.g. exchanges) or asset accumulation (e.g. ETFs) businesses.