Cynically, they’re playing from big tobacco’s book, and this is like putting filters on a Lucky Strike. The product is the same, it can still be used the same w

Cynically, they’re playing from big tobacco’s book, and this is like putting filters on a Lucky Strike. The product is the same, it can still be used the same way, and they only make money when it’s used that way. But now they have a shred of deniability and some PR. If this holds, they’ll have “Lite” experiences next, and other “healthy options” that still don’t change the underlying nature of the product.