Both can be true. Why track users? So you can see common paths they take, common stumbling blocks, if feature A is better than feature B, etc, etc. Also ad trac

Both can be true. Why track users? So you can see common paths they take, common stumbling blocks, if feature A is better than feature B, etc, etc. Also ad tracking (supposedly) helps deliver more personalized ads that are actually relevant to the user. So they argue that tracking does improve user experience. You may disagree with their reasoning but that doesn't make them liars.