Ah, this might explain why their apps and mobile site are such crap. This could be a popular gadget if done right. "Facebook Phone" is instantly understandable

Ah, this might explain why their apps and mobile site are such crap. This could be a popular gadget if done right. "Facebook Phone" is instantly understandable by any FB user, whereas it's not at all clear to them that they can fully use FB on an iPhone/BlackBerry/Android (and indeed, they can't). They could make it tiny and cheap, which might capture customers that just want a smartphone for social stuff. It would be hard for any mobile app to consistently match the user experience, especially if FB keeps adding features. They could even do simple third party apps, just like they do on the web site.