On point 1: That's often one of the big selling points of new (and therefore patented and more expensive) medications. It is much easier to convince doctors to

On point 1: That's often one of the big selling points of new (and therefore patented and more expensive) medications. It is much easier to convince doctors to prescribe medications that doesn't risk causing addiction, which in turn means that profits can go up. If the trend is towards people being more cautious of the addictive properties of tech, being able to offer a less addictive alternative could be a selling point in the future.