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People say the data matters, but I don't see it - data from people who want to watch movies cheaply is worth pretty close to nothing. I say this as someone who
by cm2012 9y ago
People say the data matters, but I don't see it - data from people who want to watch movies cheaply is worth pretty close to nothing. I say this as someone who uses data a lot to manage millions of dollars in marketing spend.
- arbie 9y agoMovie theaters will have their Spotify moment: When their modus operandi results in rock-bottom financials and studios have to establish a controlling stake in theaters and switch over to a subscription model. That is, if Netflix doesn't beat them to it.
- charlesdm 9y agoIt's odd, because this model would likely work outside of the US. I sat down with the head of marketing of a large cinema chain for something completely unrelated (bumped into the guy at an event) and they have corporate plans where tickets are significantly discounted (i.e. a normal ticket is €12,95 and corporates pay €3-5 if they buy 100s in bulk). I guess the incentive is there, because they mostly make their profits from food / candy / nachos etc that are sold to people visiting the movie theatre.